Rob Cagnetta

Senior Vice President

In 1998 with nearly a decade and a half of marketing and financial services experience, Rob Cagnetta joined Mh2 Direct, to build a new Western Division. Rob conceptualized and launched this highly successful division offering marketing, brand and channel solutions to high-profile clients surpassing aggressive business goals achieving $16 million in gross revenue.

Rob’s career has brought him through various marketing positions at Seamen’s Bank, Continental Reinsurance, and Gerber Life Insurance before joining Chase. While at Chase, Rob created and launched a credit product called Premier Advantage, developed mass-market direct mail acquisition strategies and performed numerous ad hoc high-visibility projects for the Division President and CFO.

After leaving Chase, Rob became V.P. of Loyalty Marketing for Bank of America, during which he also held management positions in the Acquisitions, Relationship Marketing and Portfolio Management departments. While at Bank of America, Rob spearheaded many new programs, one of which was the launch of a unique Banking Benefits credit card–the first of its kind offering customers a full palette of free banking services for credit card usage.